Our customer wanted to explain the products they produced differently than their competitors. Our customer, who produces pump technologies, asked us to explain the spirit of his work. We have come to the conclusion that these products that regulate the flow of life are actually an orchestra. We rolled up our sleeves and set up the pump symphony orchestra. The pump wasn’t a simple thing. We need the pump, in our home, at work, even for a coffee. We turned our perspective to the rhythm of the music and the power of the pump. Here is such an innovation.